
ATTEND OUR FIRST EVENT
AGE OF_ launches with an interactive workshop for SF Design Week
In partnership with Near Future Laboratory
June 6 | 10:15am - 12:30pm | At IDEO
Tickets (OnePass) to SF Design Week Required


We are in the midst of a longevity revolution. This isn’t just about longer lifespans; it’s about living those years more fully. The number of people over 80 globally is projected to triple between 2020 and 2050. As this population expands, so does the diversity of their preferences, interests, passions, and ambitions. They are not a monolithic group defined solely by age, but a vibrant tapestry of individuals.
So, with that, how can we design for a future that celebrates that complexity?
Join us for a hands-on workshop where creativity meets foresight. AGE OF_ and Near Future Laboratory will guide participants through design fiction methodologies—a unique, immersive approach that brings imagined futures to life through artifacts, storytelling, and scenario-building. Together, we’ll explore the cultural, technological, and emotional shifts reshaping the aging experience and prototype future products, services, and narratives that challenge the status quo.
This is more than a conversation—it’s a collaborative act of future-making. Let’s stretch our imaginations, spark unconventional thinking, and design a world where getting older unlocks new possibilities.
Join us to make “better with age” not just a mindset—but a movement.